permanently under construction

Data Appocalypse

Persuasive technology
game
2015

The persuasive technology behind the app ‘Zombies, Run!’ conceptual visualized in a A1 poster together with a series op props which resemble the persuasive factor behind several gamification concepts extracted from this application eventually placed in a timebased movie. The original idea behind the app was the notion that you want to get fit to outrun a zombie horde. But instead of running away from a zombie horde you are running into the data apocalypse and become a data slave yourself. 

Data accumulation, hoarding, default standards, death vs the living are aspects resembled in the game.

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